A few days ago, the Ministry of Commerce issued the theme of “China Made” brand work plan “2018 inheritance and creation” public welfare propaganda film. In the film, TCL Group Chairman and CEO Li Dongsheng and many other corporate and cultural elites showcase the power of Chinese brands. TCL is the only TV brand to appear in the film.
The “China Made” brand work plan was launched in November 2017, with the slogan “I love China Made. Let the world embrace China Made”, aiming to expand the popularity of Chinese brands in the global market. The reputation promotes the innovation of the quality of Chinese enterprises’ products and services, and guides Chinese brand enterprises to assume more social responsibilities.
As the only TV brand invited, TCL will strive to showcase the Chinese brand, Chinese standards, Chinese culture, and Chinese innovation to the world, and interpret the “hard power” and “soft power” of Chinese brands.
In recent years, TCL has actively improved its global business layout. It is reported that in the first three quarters of this year, TCL’s electronic sales revenue has been increased by 11.0% year-on-year to 27.34 billion yuan, reaching at a record high. The cumulative sales of LCD TVs reached 21.48 million units (including commercial display), up 30.4% year-on-year, ranking third in the world; Business performance was outstanding, with sales in Europe up 60.3% year-on-year, with sales in the French market ranking third.
At the same time, the TCL product brand internationalization upgrade strategy has a significant effect. In July this year, the TCL R6 series won the annual editorial selection award of CNET, an American electronic product media accreditation agency, which is well-known in the industry. The spring new C6 won the well-known EISA Award “2018-2019 Best Buy LCD TV” at the IFA exhibition in Europe in August. The award is recognized as the most authoritative audio-visual consumer electronics product in Europe; at the same time, X8 QLED TV won the “Display Technology Gold Award” in the IFA Product Technology Innovation Award, which represents the frontier of technological innovation. It is a high recognition of the picture quality and sound quality of TCL TV products.